Understanding Branding

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Brand is a feeling about a product.Its not what you say it is.Its what they say it is.

Why People have many choices offering similar features

BUYING CHOICE= TRUST

TRUST  = Reliability+ Delight

Problem : Does the left brain know what the right is doing?

Do strategic Thinker know what creative thinkers are doing?
Do strategic Thinker know what creative thinkers are doing?

HOW        

  1. Differentiate (filters information)
  2. Focus (Who,What,Why)
  3. Innovate (STAND OUT)
  4. Audience can verbalize your concept
  5. Cultivate (a living brand is a pattern of behavior)Brands are like people: if people can change clothes without changing character – Why can’t a brand?
  6. OLD PARADIGM : Control the look & feel
  7. NEW PARADIGM :Influence the Character of the brand; Validate the change
  8. Distribute & Cultivate the bridge between LOGIC and MAGIC!

Good Brand Extensions grow value of a brand by reinforcing

Well-Known World Brand Logotypes   

 

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