The best ideas come as jokes. Make your thinking as funny as possible.

David Ogilvy

“Design Thinking”  is often described as a creative resolution of problems or issues, with the intent of an improved future result. it is a form of solution-based, or solution-focused thinking which starts with a goal (a better future situation) instead of solving one specific problem.

Yes, but does it lead to out of box thinking? is it divergent in nature? During brainstorming, if we  negate feasibility ,business viability and market desirability the result can be powerful ideas.Always believe “Everything is negotiable, malleable, and improvable. ” only you need to open yours eyes,tilt your head a little and keep learning…..


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